A few days ago I posted Does Social Media encourage Realtor Spammers? on Active Rain, a large real estate related forum for Realtors and the public. It seems that many Realtors are willing to jump the protocols, ethics, and etiquette of social media in order to draw in a few new clients. I know I am overwhelmed with listing pitches, realtor agendas, and “success” updates (“just wrote 3 contracts and had 6 listing appointments today”), both in my Facebook news stream and on Twitter
Of the scores of comments to the post, the one that hit home with me was from Realtor Gene Riemenschneider, of Brentwood California:
“I am afraid the loudest and most intrusive will when. It is a numbers game with them. They do not care about the 1,000,000 they might put off, it is about the 10 that they do not.”
I followed up with a post on the Facebook Hide button, which allows you to keep your friends but hide their updates.
How do you feel about blatant push marketing on Facebook, Twitter and the other social media? Is over the top marketing and hard-sell advertising a large part of the future of social media? Will we become more and more selective of who we friend and follow? Will the push (interruption) marketers win in the long run?
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