Flyer box consistently empty? Why have one in the first place?

Re-posted from my blog at ActiveRain.  That original post got so many comments, I decided to share it here.

What’s dumber than an agent who takes a million dollar listing, installs a sign and flyer box and doesn’t keep the flyer box filled? The answere could be the seller who hired them. Keeping flyer boxes filled has always been a hassle, and I have seen them serviced in many ways: assistants, the listing agent, courier services – No matter what you do, it’s always hard to keep them stocked. Hard to keep them stocked, but a sin to leave them empty for days or weeks.

There is a simple solution: Don’t provide a flyer box.

That being said, here’s the way I handle the situation. I am not big on flyer boxes; I think there are better ways to get property information out there and I let my clients know that. But many feel that the flyer box has some kind of magical power. Of course I am quick to ask how many flyer boxes they see that are empty.

I do not place a flyer box unless the seller agrees to be responsible for keeping it stocked. I provide flyers, or provide the seller with a .pdf of the flyer if they want to print them themselves as needed. They also agree that if I drive by the property more than once and find the box empty it will be removed.

Joe Spake is a Memphis, Tennessee based Consultant, Real Estate Broker, and Blogger. Call 901.214.5563 for a consultation or click to make a social connection.
If you enjoy this blog, please subscribe to the RSS Feed. 

If you use Google+, I have just started a brand new business page. Visit it HERE.

Tagged as: flyer box, real estate flyer, signs